YOU JUST CAN’T TELL WITHOUT HEARING THEIR VOICES

Buyer Blueprints makes it easier to see where and how your customers are ready to spend more. Where are you leaving money on the table? What do they see as adjacent products? Who sees value in your new idea? Important questions with reliable answers elicited by an unbiased interviewer.

TAP YOUR EXISTING CUSTOMERS FOR NEW IDEAS

Buyer Blueprints goes deep into how your customer uses your product or service. We look for quotes, keywords, actions, behaviors, emotions and beliefs to help you map where your customers will see more value. We start with a clean sheet and help you identify new connections between unrelated needs and systems.

REMOVE BARRIERS TO SELLING MORE TO YOUR CUSTOMERS

Why are you stuck in a cost center? Why does your customer say they have no more to spare? Where are they already spending more? How do they need to see you to spend more? We look across the whole customer experience (shop, buy, use, support) & work cross-functionally to identify changes that will remove barriers to growth.

WE CAPTURE YOUR BUYERS’ OPINIONS IN THEIR OWN WORDS

We internalize your questions, immerse ourselves in your customer’s reality, and report their experience with your firm in their own words. Expect concrete recommendations and tangible feedback you can see, hear and act upon.

MAKE YOUR EXISTING FEEDBACK CHANNELS EVEN MORE USEFUL

Coupled with quantitative data you already collect, Buyer Blueprints brings a vital human dimension to your marketing database. Uncover attitudes, preferences and patterns you may not be aware of. Get a clearer picture of your best customers and those ready to be cultivated. Make smarter decisions about products, pricing, R&D, staffing, marketing…you name it.

We make it easier to see what buyers say, think and feel about your company. We conduct one-on-one conversations with those who matter most to your firm.

Trick or Treat: How to Face Your Big Scary Customer this Halloween

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