For B2B companies, quick implementation and effective adoption are keys to getting customers to the promised riches. For a B2B Financial Services software firm, the implementation was taking more than a year. The implementation team was overloaded and under pressure while sales and marketing wanted quicker ROI and reference-able customers. We started with a brainstorming […]
Tiyash earned her strategy stripes in New York at McKinsey & Company, working for blue-chip clients like Philips, Siemens and Unilever. In Atlanta she served as business unit manager for nuBridges as well as a senior product management and customer experience leader for Intuit. After hundreds of interviews and dozens of product launches, Tiyash knows how dramatically understanding the customer experience drives—or stalls—revenue in firms of any size. An MBA with a degree in electrical engineering, Tiyash is co-founder of Bloggermoms, Inc., an internationally recognized site for multicultural parents. Tiyash has also written for National newspapers and been quoted in industrial journals. Reach her at firstname.lastname@example.org.
Entries by Tiyash
CEO, Analytics Startup Firm