Buyer Blueprints is all about helping companies generate revenue, stop sales losses, prevent attrition and gain new product ideas by collecting insightful, unbiased and actionable customer feedback. The process involves one on one, detailed interviews with customers, and using the insights to develop a ‘blueprint’ based on the project objective. Over the last 15 years in our work at McKinsey and Company, Intuit, Unilever, nuBridges and clients ranging from startups to blue chip firms, we have conducted hundreds of customer interviews, and converted customer insights into action plans that bring results.


We pull in industry experts and associates specific to the functional area and vertical we are working with.