About Us

Buyer Blueprints is all about helping companies generate revenue, stop sales losses, prevent attrition and gain new product ideas by collecting insightful, unbiased and actionable customer feedback. The process involves one on one, detailed interviews with customers, and using the insights to develop a ‘blueprint’ based on the project objective. Over the last 15 years in our work at McKinsey and Company, Intuit, Unilever, nuBridges and clients ranging from startups to blue chip firms, we have conducted hundreds of customer interviews, and converted customer insights into action plans that bring results.

Associates

We pull in industry experts and associates specific to the functional area and vertical we are working with.

Tiyash Bandyopadhyay

Principal

Tiyash earned her strategy stripes in New York at McKinsey & Company, working for blue-chip clients like Philips, Siemens and Unilever. In Atlanta she served as business unit manager for nuBridges as well as a senior product management and customer experience leader for Intuit. After hundreds of interviews and dozens of product launches, Tiyash knows how dramatically understanding the customer experience drives—or stalls—revenue in firms of any size. An MBA with a degree in electrical engineering, Tiyash is co-founder of Bloggermoms, Inc., an internationally recognized site for multicultural parents. Tiyash has also written for National newspapers and been quoted in industrial journals. Reach her at tiyash@buyerblueprints.com.

Bharat Gupta

Principal

Bharat is a technology strategist, with a rare creative vision and deep industry experience in mobile and emerging media technologies. He has spent over 20 years in both B2B and B2C, working for several startups and large corporations, including CNN, Cartoon Network, NASCAR, IHG, CVS and Infor. He ran mobile and connected device development for CNN and other Turner brands and led Turner’s multi-screen initiatives. At Infor, he defined social and multi-screen user experience strategy for enterprise software in every vertical, a key multi-year initiative at Infor. He also actively contributed to redefining Infor‘s business and technology strategy in the cloud, working together with customers worldwide. He has built high performance cross-functional teams and launched more than 40 apps, winning an Emmy and reaching Apple’s hall of fame for the most downloaded apps ever.

Associates

Tiyash Bandyopadhyay

Bharat Gupta

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